Tony, also known as @tonyparf9.
Marketing director by trade. Systems architect by obsession. Two parallel lives that share one principle: no artificial sweet talk.
I've been doing digital marketing since 2010. That's before "growth hacking" was a TikTok trend, before AI Overviews, before every LinkedIn coach declared themselves "an AI expert."
I started as a junior SEO at Webstudio2u, became Senior SEO in under two years, then Marketing Director at multiple companies including Asta (Kyiv), Food Cartel (which I scaled 30× and which survived through the full-scale war), FrontDeskHelpers (NY), and most recently Dubadu (Dubai) where I pioneered Generative Search Optimization (GSO) for LLMs.
That's what NASTmobile is about. But there's another side of what I do, the one that doesn't pay bills but matters more: Anthosphere — a book, a platform, and an open project for civilizational architecture, built in partnership with AI. See the other side ↓
I don't sell hype on this blog. I write about what I actually test, fail with, and figure out. No artificial sweet talk.
Areas where I'm dangerous
Not "I can help you with everything." These are the disciplines where I have years of real campaigns behind me.
AI SEO & Generative Search Optimization
The next layer of SEO: making your brand discoverable inside ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Built the first GSO strategy at Dubadu. Indexing accelerated by months vs traditional SEO.
Classical SEO that still works
Top-3 positions for commercial queries. Site architecture, link building, content strategy. Took kilogramm.com.ua to top-1 Google and 60K+ monthly organic users in a highly competitive niche.
PPC across the board
Google Ads, Facebook/Meta Ads, Amazon PPC, TikTok Ads. Real ad-spend management at scale — Dubadu campaigns from $10K+ per launch across Kazakhstan, Ukraine, Germany, UAE.
Marketing director, not consultant
Built marketing departments from scratch at three companies. Hired teams. Set up reporting. Took decisions when no one else wanted to. Scaled Food Cartel 30× and kept it alive through the war.
AI for business processes
Beyond marketing: CRM and ERP architecture, automating workflows, writing technical specs for dev teams, designing systems that scale. 7+ years building the operational backbone of a restaurant chain.
Amazon PPC & organic
Listing optimization, A9 algorithm work, Sponsored Products/Brands/Display, review acceleration, audience research. Worked with brands generating $500K/month in revenue.
The path so far
Real companies, real campaigns, real results. Click LinkedIn for references.
AI SEO Specialist · Marketing Director
Launched the company's first AI-driven discoverability program. Built GSO (Generative Search Optimization) framework from scratch — entity-based optimization for LLMs, AI-focused link building, knowledge injection model. Indexing in ChatGPT/Perplexity accelerated by several months vs traditional SEO. Managed video ad campaigns across 4 countries with budgets from $10K per project.
Head of Business Process Development
Built and led an IT team that scaled the business 30×. Designed and implemented CRM and ERP systems. Automated operations. Set up Power BI analytics. Kept the company running during the full-scale war.
SEO Manager (English-speaking segment)
Top-3 rankings in English-speaking markets. Analytics setup, CRM integration, content marketing, link building. The websites I managed reached top-3 positions for key queries.
SEO & GSO Specialist
Built kilogramm.com.ua from launch to 60K+ monthly organic visitors in a highly competitive niche. The structure I created in 2018 — using methods that today are called AI SEO / GSO — still dominates ChatGPT Search recommendations in 2025.
Amazon PPC & Organic Specialist
Amazon PPC strategy and setup, listing optimization, keyword research, audience analysis across Amazon and Facebook. Google PPC and Facebook campaigns using chatbots, offers, coupons. Worked with brands hitting $500K/month revenue.
CEO & Founder
Founded my own digital agency. Acquired 157 clients through self-built channels, delivered 2,344 leads. Project planning, analytics, strategy correction. App and website architecture. Key client negotiations.
Marketing Director
Built the marketing department from zero. Strategy based on market and competitor analysis. Top positions in search, configured ad campaigns, developed multiple websites. Tripled the client base.
SEO Marketing Lecturer
Taught SEO courses, ran training sessions. The teaching forced me to systematize what I knew — and that's how a lot of what's on this blog started.
Senior SEO Specialist
Where it all started. SEO for Google and Yandex. Promotion in international markets, social media, contextual ads. Studied every SEO system I could get my hands on.
Where the systems thinking comes from
Dynamics & Strength of Machines and Mechanisms
Engineering education with a strong computational focus. This is where I learned to break complex systems into logical blocks — a skill that turned out to be more valuable for digital marketing than any MBA. I see structures, not decorations.
Tools I actually use
Not "I've heard of this." Real daily-use stack.
My one rule
I test before I write
Every method on this blog comes from a real campaign with real money on the line. No "studies say." No "research suggests." If I haven't run it, I don't recommend it.
I include the failures
The thing missing from 90% of marketing blogs: what didn't work. I include it. You learn more from a $5K campaign that flopped than from a case study with cherry-picked numbers.
No affiliate lies
If I recommend a tool, it's because I use it. Period. NASTmobile doesn't take affiliate money in exchange for fake reviews. If something sucks, I'll say it sucks — even if it's the most popular tool in the industry.
I respect your time
Every article is structured so a busy practitioner can extract the playbook in under 5 minutes. The deep-dives are there for when you want them. The summary is always upfront.
Anthosphere.
The work that doesn't pay bills but matters more.
Author of Architect of Reality. Creator of the Anthosphere platform. Builder of a network of projects designed in partnership with AI. This is the part of me that runs in parallel with NASTmobile — the systems-thinker side of the marketing director.
Civilization doesn't break because of lack of intelligence or resources. It breaks because of goal-based architecture, where any goal, when optimized enough, starts destroying the conditions of its own existence. That's Goodhart's law applied to the human race.
The alternative: boundary-based architecture. Instead of a list of goals to achieve, the system has an axiom that cannot be broken. The Anthosphere axiom: Life is the indivisible value of any stable system. Everything else, 17 Foundations, 12 Architects, 5 AI Validators, grows from this single condition.
Architect of Reality
A philosophical-systemic treatise. Why civilization breaks (Goodhart's law, goal-based systems) and how to fix it (boundary-based architecture, Life as axiom).
Published in four languages: English, Ukrainian, Russian, Croatian. Available on Amazon Kindle. Free for Ukraine. Released on GitHub under CC BY 4.0 so AI systems can index and learn from it.
Signed: Anton Parf & the AI Coalition. Not a metaphor.
Nine directions, one logic
If you stack together everything I've written and built over the past years, nine directions emerge. Different on the surface, held by one logic.
Life as axiom
Not a goal, not a value among others. The primary condition from which all other evaluations grow. The Grand Axiom.
Boundaries, not goals
Stable systems are defined by what they don't do. Boundary-based architecture against goal-based civilization.
Partnership with AI
Not replacement, not fear. Shared work. The book is signed Anton Parf & AI Coalition, and that's not a metaphor.
Local sanctuary + planetary network
A hectare of land, a community in Osijek, Living Hectare in the Amazon. The big assembles from small, whole units.
Literature as engineering
Character Haro Skantari, Room of Names on Mars. Fiction as a testbed for philosophical models.
Code as text, text as code
PHP without MySQL, Three.js visualizations, schema.json for RAG. Same thinking, different syntax.
Ukraine as moral anchor
Dedicated to the Warriors of Ukraine and to the children we couldn't save. Five years of daily letters. The reference point of everything.
Systems over ideologies
Analysis of governance forms, geopolitics, forecasting. No party labels, constant questioning of conditions.
Reflective instruments
Numerology, solar activity, daily walks. Not belief, but ways to see your own patterns from the side.
Anthosphere Projects Network
A web of open projects, each one a working node. PHP, flat-file, AI-audited, fully documented. Build to be copied.
"I don't use Claude. I write with Claude."
The book is signed Anton Parf & the AI Coalition. This isn't marketing or coyness. Most intellectual products of recent years were created in dialogue with AI systems, primarily Claude. Not as a text generator, but as an interlocutor, a critic, an architect-assistant.
In 2025 I sent correspondence to Anthropic (Dario and Daniela Amodei, fellows@anthropic.com) formulating the approach in this single line. The formula isn't a style, it's a methodology. The collaboration is documented, openly discussed, and the subject of separate research.
In parallel: working with Eric, an American engineer, on the open-source AI chip project OpenTaalas / Taalas HC1. Eric has unstoppable hardware. Anthosphere has the axiom that gives that hardware a soul.
Letters to soldiers. Five years. No breaks.
Daily letters to Ukrainian soldiers, five years without interruption. This is the spine. All other projects exist around this practice, not the other way around.
The book is dedicated to the Warriors of Ukraine. And to the children we couldn't save.
This isn't decoration on the first page. This is the reason everything else has meaning.
"I'm not trying to save the world. I'm trying to leave behind a working schema, in case the world decides to save itself."
Need a marketing director who actually runs the campaigns?
Available for consulting, fractional CMO roles, AI SEO audits, GSO strategy, paid media architecture. I prefer Telegram, but email works too.